The cutting-edge technology of automation is spreading like wildfire across the hospitality industry. The restaurant biz, in particular, has been embracing the wonders of automation, in one way or the other. This has streamlined their operation and helped immensely in taking the sales and revenue sky high. If you’re contemplating adopting automation for your restaurant ordering system, read on to know some nifty strategies to kickstart the reform.
The more you make your customers wait due to insufficient seats, the faster you’ll lose potential customers. Introducing an online reservation system will ensure that people don’t line up at the entrance, waiting for their chance to score a table. The customers could book their table through an online portal, which can give them intel about the total number of spots available. They could then reserve a table ahead of time and save themselves the experience of cooling their heels. Both the business and time could be saved by this simple strategic maneuver.
Efficient Online Ordering System:
With a smartphone in nearly every pocket, online ordering has become the trend of the day. Customers find the no-contact order and delivery much favorable to the traditional means. Moreover, the threat of the covid pandemic that loomed over our heads in 2020 has made the concept of online delivery all the more enticing. To that end, it is pivotal that an efficient online ordering system is implemented. Devise a portal through which the patrons could browse the e-menu and place the order for the dish they want. Enlighten them about the estimated time of arrival and a few other particulars. This will not only benefit the customers who don’t wish to drag themselves to an eatery but also the restaurant, which can cater to an abundance of customers with ease.
Improve Marketing Strategies:
Capitalizing on email, SMS, and social media marketing is the wisest thing you could do to increase the revenue of your online food ordering platform. Promoting your brand on platforms like Instagram or Facebook, or constructing a phenomenal website through a restaurant website builder, is the least that can be done. Crank your email marketing up a notch by introducing weekly or monthly newsletters and keeping your patrons up to date on what’s new. This can also prove to be a great opportunity to connect with your customers on a more personal level and give them more reasons to order from your online ordering system.