Thanks to digital transformation, the customer experience is getting personalised and better with each passing day. The fast-paced changes in digital life have prompted everyone to rethink old ways of conducting a business. Read this article to understand why and how your team can adapt to the latest web revolution.
Your website is like your digital business card. A professional yet user-friendly website allows you to become a part of the consumer’s lifestyle. The website must be mobile phone optimised and must have a theme page, a detailed menu, gallery, testimonials from customers, about us, and an online food ordering system.
Use SEO to drive organic traffic to your website. Create a blog with relevant and striking content. You can even post about your team and interviews with the chef to create a sense of intimacy.
Online Food Ordering Software
What’s better than binge-watching Netflix and munching on mouth-watering delicacies? Your restaurant needs an online food ordering website or application with online payments to cater to these cravings. You can partner with home food delivery services, but nothing beats an in house delivery with streamlined processes. It gives you full control, personal touch, and ensures optimal customer satisfaction.
If necessary, opt for remarketing or retargeting. It allows you to limit the amount you want to spend in a day, reaches straight to the target audience, and analyses your ad’s performance. These ads follow prospects who visited your website and serves as a reminder them that they showed an interest in your restaurant.
Email and SMS Marketing
Launching SMS and Email Campaigns is the best way of drawing your existing customers back and attracting more. Utilise your CRM database and compile a list of recipients. Then draft engaging content that slightly pushes your lost patrons to come back and design it in a way that stands out from other spam mail. Include giveaways, special guests, newsletters, and value offer that are favourable to both business and customers. SMSs have a high opening rate, so they must be short, relevant, and striking.
Social Media Marketing
A strong social media presence is the easiest and most effective way to generate customers and network opportunities. Run contests and giveaways, offering gift cards, coupons, and free meals as rewards. Interact with customers by responding to their comments and tweets. Be consistent and schedule your posts.
Suppose your social media presence is limited, and you are looking for a mass audience. In that case, influencer marketing is the answer. Seek out a few local, credible influencers of the food industry and invite them to your restaurant. Promise them a free meal and if they like it, ask them to post about your restaurant in exchange for a fee or a definite number of free meals.
Attracting customers has never been more challenging. Model your restaurant to adapt to the latest digital transformations, and make your way into the market.